Our story...
"at the Heart of the Game" was founded by Anna Pim during lockdown when she reflected on a friend who survived a cardiac arrest.
The next two years saw Anna make a huge impact throughout the hockey family in Northern Ireland.
She came up with an idea, branded it, gathered a support network around her, sought funding, raised money, liaised with governing bodies and organisations.
Delivering awareness training around hockey clubs, Anna empowered over 300 young people with the knowledge and confidence to perform CPR and use a defibrillator in the event of a cardiac arrest.
Anna upskilled her first aid knowledge, attended a start-up programme and launched her business. This time, not just educating the youth in hockey clubs but “at the Heart of the Game” now facilitates all sports, businesses, community groups and organisations.
Accolades
BBC Sports Personality of the Year Unsung Hero
BBC Sports Personality of the Year Unsung Hero
BBC Sports Personality of the Year Unsung Hero
"The award is given to the sportsperson who has made a substantive yet unrecognised contribution to sport"
EuroHockey Youth Leader Award
BBC Sports Personality of the Year Unsung Hero
BBC Sports Personality of the Year Unsung Hero
"Anna was awarded the EuroHockey Youth Leadership Award after she presented to the 35th General Assembly of the European Hockey Federation about at the Heart of the Game"
Sport NI SportMaker Project of the Year Award
BBC Sports Personality of the Year Unsung Hero
Sport NI SportMaker Project of the Year Award
"SportMaker Awards acknowledge the incredible work of our sporting community and highlight the outstanding people and projects that have made an impact over the last year"
Female Sport Forum Role Model
Sport NI Be Seen, Be Heard, Belong Ambassador
Sport NI SportMaker Project of the Year Award
"The Female Sports Forum showcases not only talent but those who are exceptional role models for their communities and peers"
2025 NI Young Entrepreneur of the Year
Sport NI Be Seen, Be Heard, Belong Ambassador
Sport NI Be Seen, Be Heard, Belong Ambassador
"This award is given to those aged 30 and under who have established their own start-up in the previous three years. It highlights innovative ideas, fresh perspectives, and the energy and creativity of young entrepreneurs"
Sport NI Be Seen, Be Heard, Belong Ambassador
Sport NI Be Seen, Be Heard, Belong Ambassador
Sport NI Be Seen, Be Heard, Belong Ambassador
"As an ambassador for Sport NI’s Be Seen, Be Heard, Belong campaign, Anna is using her platform to drive change and empower the next generation of young female athletes"